In the previous slide you will notice that there is an arrow from behaviour back to values with the word consequences written alongside it. This is because, apart from being motivators, values also act as a filter. That is to say, we only see what resonates with our values otherwise we simply are not aware of it. De Bono calls this "belief set lock in". In other words, we have a set of values because of our world-view (what we 'know' to be so)  and our values act a filters to ensure we only see things that reinforce our constructed world view!

The sketch above illustrates this beautifully. It is raining outside the house. However, each person has a different set of values so they see different things. 

1. The man probably has values of duty/obligation, administration/management, control/order/discipline, etc. and is therefore going to work despite the miserable weather outside, after all, it's his duty.
2. The woman probably has a value such as art/beauty so she sees flowers blooming.
3. The boy probably has values of play and expressiveness/ freedom/joy so he sees an a boat sailing in a puddle.

The point is, there is only one actuality; it is raining. However, they each see something different depending on their values.

Managers, and other professionals working with people, must be able to 'cut through' these filters and view reality from the values that matter to the people they manage or for whom they are responsible. It is not easy and requires a high level of sophistication.